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window.dataLayer = window.dataLayer || []; window.dataLayer.push({ event: 'begin_checkout', // name of the event. In this case, it always must be add_to_cart ecommerce: { currency: 'CZK', value: 29.98, // product price (with tax) items: [{ // an array with a product (or multiple products) that was added to a cart item_name: 'VIP vstupenka', // insert an actual product name price: '5500', // insert an actual product price. Number or a string. Don't include currency code quantity: '1' // product quantity of how many products were added to a cart }] } });
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