Hi [client]!

It was great chatting with you and putting together a strategy for our AdTechFX Lite campaigns.

You can review the full strategy that we talked about on the call here: [LINK TO STRATEGY].

Based on the insights you’ve shared, we will prioritize the following audiences:

[Keep the campaign types you are using and delete the others *Share more details on the specifics of the targeting*]
CRM Retargeting - Use your CRM and/or uploaded customer lists to target users [*Who are past customers, just filled out the contact us form, are an SQL, etc.*].
Account-Based Retargeting (ABR) - Retarget decision makers at companies visiting your website using CompanyTrackerFX IP technology. [*Optional - Add additional details on who those decision makers are (ICP).*].
Account-Based Marketing (ABM) - Garner new business through targeting individuals who match our ideal customer profile (ICP) of [*Add additional details into the ICP*].
Lookalike Prospecting - Leverage your first-party data [*Optional - Add additional details on what first-party data list you will be using.*] to find new audiences who are similar to your current customers.
3rd-Party Data - Generate new interest in your brand by targeting segments such as [*Add additional details into targeting segements*].

For next steps, the next thing you can expect to receive from us is the completed display creative and/or CTV video ad(s) within the next 3 days. Once these creatives are complete, our campaigns will go live!

Please let me know if you have any questions!